Digital Analyst

Job Description

Add expected salary to your profile for insights CPA Australia is Australia's leading professional accounting body and one of the largest in the world. We have more than 173,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. We are a values-based organisation underpinned by the CPA Australia Way, which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members. About the Role: As the Digital Analyst, you are responsible for contributing to the enterprise approach to digital analytics. You will deliver insight that supports decision-making and the design of personalised and engaging experiences for members and customers. Key to this role will be advising marketing and business development in the definition and implementation of measurement strategies, delivering relevant, frequent, cross-channel performance reports with meaningful, actionable insights. Working with the Digital Marketing Team and key stakeholders across the wider business, you will drive data-driven decision making by analysing how prospective and existing B2B and B2C customers interact across our touchpoints to recommend performance improvement opportunities across the business. You will use your expertise in Adobe Analytics to derive key insights that optimise digital experiences. As a digital analyst in the organisation, you will be responsible for keeping abreast of industry trends and leading best practice in this area. This is a 9-month fixed term contract opportunity About You: You will come to us with in-depth knowledge of the Adobe suite of products, including bringing your expertise with Adobe Analytics , and hands-on experience leveraging these tools to drive actionable insights and enhance marketing strategies. If this sounds like you, read on! You will also come with: Hands-on experience in implementing Adobe Analytics tracking code across digital properties, configuring custom variables, events, eVars, props, to track key metrics and user interactions Expertise in Digital Analytics with a strong portfolio showcasing successful data analysis and optimisation projects that have driven digital marketing performance and ROI Proficiency in manipulating and transforming raw data from Adobe Analytics with SQL to be used for analytics and visualisation in Power BI Collaborative mindset, with the ability to work closely with cross-functional teams, including Marketing, Journey Analytics, IT, UX/UI designers, and content creators Experience in developing and maintaining Adobe and Power BI dashboards and reports to provide stakeholders with real-time insights into digital performance metrics, KPIs, and trends Strong understanding of channel attribution models and experience refining them to ensure accurate attribution of conversions, optimising marketing spend, and improving campaign strategies Strong analytical skills, with the ability to identify opportunities for optimisation and improvement based on insights and drive data-centric decision-making processes Experience in conducting A/B testing and multivariate testing to evaluate the effectiveness of digital initiatives and make data-driven recommendations for optimisation Experience working with omnichannel marketing and CX analytics Strong business acumen and ability to communicate insights to stakeholders so they are well understood and will drive action from insight Continuous learning orientation, staying informed about industry trends, best practices, and emerging technologies in digital analytics to recommend innovative solutions and enhance digital capabilities Why we love working here: We are a Values led organisation, we Create opportunity, Pursue excellence, Achieve together Health and Wellbeing sessions, learning labs, generous reward and recognition program. The people, you'll work with like-minded and talented colleagues who aspire to be the best. Our members, they are at the heart of everything that we do. Hybrid working, spend at least two days a week in the office and choose where you spend the other three. Busy, fast-paced, and we are passionate about what we do. Paid parental, volunteer, study leave, and the ability to purchase additional leave. Learning & Professional Development opportunities We are global, so global mindsets are encouraged. About Us: CPA Australia is Australia's leading professional accounting body and one of the largest in the world. We have more than 173,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. We are a values-based organisation underpinned by the CPA Australia Way, which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members. Click Apply Now to submit your application for this opportunity. #J-18808-Ljbffr