Media Manager (Offline Media)

Job Description

1 week ago Be among the first 25 applicants Direct message the job poster from Paxus Principal Recruitment Consultant | Trusted Recruitment Partner for the Digital Marketing & Media Industry in Melbourne Company Type: Full-Service Media Agency Role: Investment Manager Start Date: March 2025 /* NO Visa sponsorship OR Visa Transfer available for this role*/ Technical Work (Execution & Analysis) Planning and executing investment strategies for offline media. Securing the best rates and placements through strategic negotiations. Allocating budgets efficiently and optimizing cost metrics like CPM, CPRP, and SOV. Using industry tools (e.g., Nielsen, SMI) to track market trends and competitor spending. Measuring campaign success and optimizing media spend. Ensuring adherence to media contracts, industry regulations, and auditing processes. Functional Work (Strategic & Relationship-Based) Working with strategy and planning teams to align investment with campaign goals. Ensuring cross-channel synergy between traditional and digital media. Maintaining strong relationships with media owners and securing first-to-market opportunities. Keeping up with new offline media trends, formats, and technologies to enhance campaign effectiveness. Stay ahead of emerging trends in offline media, such as programmatic TV, dynamic OOH, and new print/digital integrations. Skills & Experience required for this Job 3+ years of experience in a media agency, and a deep understanding of media planning principles, including reach, frequency, and audience segmentation. Understanding how offline media integrates with digital campaigns to maximize impact. Experience working with Programmatic TV, Digital OOH, and cross-media measurement techniques. Expertise in negotiating media rates, added value, and sponsorship deals with vendors like TV networks, radio stations, OOH providers, and print publishers. Awareness of new media formats, evolving TV and radio consumption trends, and innovations in OOH. Ability to leverage new technologies like addressable TV, dynamic OOH, and contextual print advertising. Huge Bonus if you have Programmatic Buying Knowledge – Understanding of emerging automated TV and OOH buying. Experience using media planning/buying tools like Mediaocean (Spectra/Prisma), BCC AdSystems, or TV monitoring platforms. Experience managing multi-million-dollar media investments across multiple clients or industries. What you get in return Hybrid work: 3 days in office, 2 days from home for work-life balance! Market-leading salary & benefits package in a thriving agency environment. Prime location! Office is just a short walk from the train station, surrounded by great cafés and restaurants. Lead high-impact media strategies across digital & traditional channels. Manage multi-million dollar budgets and drive real business outcomes. Be part of a high-performing agency team with a strong culture & support. Opportunity for leadership & growth within a full-service media agency. /* NO Visa sponsorship or Visa Transfer available for this role*/ Yugal Bhatia (Yoogle) Seniority level Mid-Senior level Employment type Full-time Job function Advertising, Consulting, and Marketing Industries: Marketing Services and Advertising Services #J-18808-Ljbffr