Media Planning & Connections Lead

Job Description

This position collaborates deeply with key leaders and client teams across the agency including creative, media and technology. This is a hands-on role focused on elevating media thinking and strategic smarts for our clients, influencing both the creative and media output. The role is to work in collaboration with a high performing team of curious media planners and digital specialists, helping clients do their best work within a dynamic and growing agency where you will continue to learn and hone your craft. You will be responsible for connecting insights across culture and customers, shaping the strategic narrative and guiding channel plans and implementation approaches across both the B2B and Consumer landscape. About the role: With a focus on driving excellence in the craft of planning, you’ll be responsible for: Planning Craft: Strong planning fundamentals with a clear pov on critical inputs and outputs, shaping the agencies approach to planning Strategic Leadership: Ability to unpack a client brief, distil the heart of task and lay out a clear pathway for how the agency can amplify our clients impact Analytical Skills: Ability to analyze data sets across campaign and business performance to derive compelling insights that will influence plans Technical Expertise: Hands on knowledge of industry and proprietary tools, guiding insights and strategic planning across customer, growth and channel B2B knowledge: Strong hold on marketing principles and theory with ability to apply where necessary Innovation: Innovate how we work, bringing new ideas and thinking frameworks to raise the product and enhance our implementation Partnerships: Embrace media partnerships, managing the strategic relationship when required, helping to shape bespoke content and outputs Mentorship: Mentor and support junior team members, providing training and expertise to uplevel overall thinking Champion: Champion and celebrate great work and ensure it is showcased internally and also externally through awards, trade press, conferences, etc. Reputation: Help build the agency’s reputation by contributing to thought leadership articles, award entries and industry events Experience: Passion for media planning with a minimum of 5 years experience in a media agency Experience working with B2B brands and an understanding of lead generation marketing Technical, passionate & persuasive. Skilled at solving and explaining complex problems and also providing innovative solutions Holistic thinker with strong grasp of the media landscape and the trends and influences that will impact the future for our clients Knowledge of the platforms and the role they are playing in shaping the media ecosystem Master presenter and communicator with presence and the ability to lead discussions and command respect Excellent problem-solving skills, with the ability to pull insights from various sources to develop clear points of view Able to work at speed and enjoys the hustle of a fast paced environment You’re curious. You ask questions. You hunt down answers. Just like Apparent. Interested? Fill in the form and let us know why you’re the perfect fit. Upload your resume (and portfolio if applicable). We are privileged and humbled that we create on Gadigal land, as well as Country near and far. We celebrate the Traditional Custodians of these places, and their Elders past and present. #J-18808-Ljbffr