Senior E-Commerce Manager - Australia & New Zealand

Job Description

About tonies: tonies is the world’s largest interactive audio platform for children with around 8 million Tonieboxes and more than 100 million Tonies figurines sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach. As the original category creator in interactive audio for children, tonies stands apart in its pioneering approach and market leadership.Tonieboxes have been activated in over 100 countries, the content portfolio includes more than 1,100 Tonies figurines in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries. Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the future of play, learning, and imagination. What we are looking for: Bachelor's degree in Marketing, Business, or a related field. Minimum of 5 years of experience in ecommerce management, preferably in a consumer products industry. Proven track record in successfully launching and managing Shopify E-Commerce / Amazon websites, preferably in Australia and New Zealand. Strong understanding of digital acquisition strategies, SEO, SEM, and PPC campaigns. Proficiency in ecommerce platforms, CMS systems, and web analytics tools. Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. Familiarity with pricing strategies, market trends, and competitor analysis. Excellent project management and organizational skills, with the ability to manage multiple priorities and meet deadlines. Strong communication and collaboration skills, with the ability to work cross-functionally. You as part of tonies: We are expanding our operations into Australia and New Zealand and are seeking an experienced Senior E-Commerce Manager to spearhead our online presence in these markets. This role will be responsible for setting up and managing the D2C channels, devising and executing acquisition and retention strategies, updating listings and pricing, and collaborating with the brand marketing team to drive engagement in the Australian and New Zealand markets. Candidates must be based in Australia. Your tasks and responsibilities will include: 1. D2C Channel Setup & Management Launch and manage the tonies Shopify store and Amazon presence in Australia with HQ support. Optimize site functionality, product listings, payments, and shipping with internal teams and partners. Implement tracking and analytics for performance, user behavior, and conversion insights. 2. Acquisition & Retention Drive traffic, conversions, and revenue through digital acquisition strategies. Manage SEO, SEM, and PPC (with agency support) for search visibility. Optimize acquisition funnels and retention via loyalty programs, email marketing, and influencer collaborations. 3. Listings & Pricing Maintain product listings, pricing, and inventory accuracy. Monitor market trends and competitor pricing for competitive strategies. Optimize product content in collaboration with marketing and sales. 4. App Presence Set up and manage the tonies app for Australia with HQ alignment. Ensure mytonies app availability and content transfer from global teams. Develop a local mytonies app content strategy in coordination with marketing and commercial teams. #J-18808-Ljbffr