Senior Marketing Manager, Member Experience- Acquisition & Onboarding

Job Description

Senior Marketing Manager, Member Experience- Acquisition & Onboarding Contract Supporting millions of Aussies since 1988 with low fees and competitive long-term performance. Profits back to members, not shareholders. Closing date: Tuesday 18th February 2025. Please note Rest does not accept speculative resumes from recruitment agencies. Rest will review applications prior to the closing date and may close the role earlier. 12 months fixed term contract Sydney location, hybrid working Collaborative team environment This is a key role within the Member Experience team focused primarily on acquisition and onboarding of new members and employers. You’ll work within a collaborative team environment to: Help shape the design of member experiences to create super our members love in the acquisition and onboarding phase of the member lifecycle. Design and implement data-driven marketing strategies and communications to help members onboard seamlessly and in an engaging way. Support the acquisition and onboarding of new employer and member relationships. Key Accountabilities/Responsibilities Design and implement omni-channel marketing strategies to deliver a target member experience that will engage and delight members in the acquisition and onboarding phase. Develop data-driven interactions that support the target member experience employing agile methodologies where required to deliver at pace. Lead highly focused marketing strategies to acquire and onboard members and employers via a range of channels. Lead a small team of marketing professionals effectively, role-modelling Rest values and uplifting engagement and capability. Lead and support other teams in the delivery of campaigns and marketing experience activity, as required. Manage backlog prioritization and team capacity and planning. Work with internal and external agencies to develop creative approaches that help deliver on our mission to make super simple. Work closely with teams across Rest to ensure marketing activities are coordinated and aligned to Rest brand standards and the desired member experience. Required experience, understanding or credentials including: Strong experience in CRM, campaign marketing, customer experience or related disciplines. Familiarity with superannuation, financial services or similar regulated industry environment. Ability and willingness to adopt agile delivery methodologies. A willingness to innovate, test and learn as a fundamental way of operating. Strong commercial acumen to effectively identify and act on growth opportunities. Proven ability to develop plans in consultation with key stakeholders. Strong stakeholder engagement, influencing and interpersonal skills. Excellent verbal communication and presentation skills. Proven ability to balance multiple projects, deadlines, and resource demands. Track record of leading successful teams and developing individuals. Natural leadership ability which inspires performance within your team. People leadership experience. A team player with highly developed interpersonal skills. High energy and resilience levels. Our benefits have been designed so you can tailor your experience with us and include: Personal and professional development opportunities. Purchase leave scheme and gender neutral 16 weeks paid parental leave. Super Contribution Continuation for 12 Months of parental leave. Income Protection Insurance. Rest Excellence awards (peer recognition awards based on Rest’s values and behaviours). If you share our values, believe you can help make a difference for our members and want to be part of a leading superannuation fund with a Super culture, please click Apply Now. Rest is committed to creating a flexible work environment and culture that embraces diversity, equity, and inclusion - where people feel welcome, safe to be themselves and inspired to do their best. We value the different backgrounds, lived experiences and abilities our diverse team brings. We welcome and encourage applications from candidates of all ages, cultural backgrounds, faiths, gender identities, sexual orientations and thinking styles. This includes people with disability, neurodiverse individuals, Aboriginal & Torres Strait Islander peoples and those with disrupted work history due to career or other breaks. Please note only people with the right to work in Australia will be considered. *Funds under management as at 30 June 2024. Rest is recognised as a Responsible Investment Leader by the Responsible Investment Association Australia (RIAA) in its Responsible Investment Benchmark Report 2022. #J-18808-Ljbffr