Social Coordinator - Creative Futures

Job Description

EssenceMediacom Creative Futures works at the intersection of data and technology, media and creative to drive relevance for brands. We strive to reshape how brands connect with consumers by creating advertising that is relevant and useful to the end user. Our proposition isn’t about creating better ads but rather capitalizing on new media and behaviours to drive breakthrough relevance. Creative Futures ambition is to become the world’s leading integrated global creative capability built to meet the demands of the new communications economy. Overview of the Role This Social Coordinator opportunity would suit a content creator who’s passionate about all things social media and keen to learn from an experienced and award-winning team. You’ll be well versed in producing and editing video (Reels and TikToks created in-platform) and photo content (designed using Canva and/or original content shot on phone) for social platforms. This will be an opportunity to apply your creative thinking to world-leading brands, while learning the ropes within one of Australia’s leading agencies. Crucially, you'll be just as comfortable crafting social copy and understand the power of simple captions, whether writing from scratch or using AI tools to your advantage. As Social Coordinator, you’ll be embedded in an extremely agile social team of 8 (sitting within a wider Creative Futures team of 40) working closely with Senior Social Managers to create and deliver social content for our clients in retail, entertainment, gaming and automotive categories. We believe collaboration and diverse thinking is key to success, so you’ll also be exposed to influencer marketing and partnership campaigns across the group. Under the mentorship of a Social Director, you’ll be integral in managing social content calendars, community management for Meta and TikTok accounts, and will assist with reporting across related social campaigns. Reporting Lines Reporting to: Social Director Offices: Sydney Key Relationships Social & Influencer team Wider Creative Futures team 3 Best Things About the Job Learn from some of the brightest minds in social media and content marketing Play a key role in delivering gold-standard social content for world-leading brands Benefit from our commitment to diverse thinking, with room to explore your passions in life outside of the day to day Objectives People: build relationships with internal teams and the wider EssenceMediacom business Client: maintain consistently high levels of social output for clients Commercial: support the team to work efficiently across projects Product: support the delivery of social campaigns, driving best-in-class social content Process: act as a team player and support the development of internal processes Responsibilities When thinking about People this role is responsible for: Collaborate across the ideation, planning and creation of social content Act as a team player throughout all stages of our social media projects Support the wider social and influencer team in delivering work for our clients Communicate clearly with all stakeholders, including your direct team and wider business Contribute to ideation and planning sessions across the business When thinking about Clients this role is responsible for: Consider our clients’ tone of voice and brand guidelines when planning and creating content Support the social team in educating our clients on platform best-practice Advocate for our clients’ businesses and drive proactive opportunities within social When thinking about Commercials this role is responsible for: Work with our Social Lead and/or Director to develop your commercial understanding and how social content plays a role in the wider media landscape Develop your understanding of overarching business goals and your role in contributing towards them When thinking about Product this role is responsible for: Champion and deliver gold-standard social content on behalf of our clients Work with our Social Lead and/or Director to utilise relevant tools as part of your day-to-day workflow Advocate for the latest social trends and tools to improve our work When thinking about Process this role is responsible for: Support the wider team to optimise our social planning and production processes to improve efficiencies Ideal Candidate Experience The ideal candidate for the Social Coordinator role will be a creative thinker and content maker, who’s tuned into and excited by all things social. You’ll be comfortable producing lo-fi content (video and photo), as well as crafting original social copy for captions. Crucially, you’ll be excited to get stuck in and learn the ropes within a large media agency. Demonstrated experience creating content for social media channels, particularly Meta and TikTok Examples of copyrighting for social media, with a strong grasp of grammar and ability to consider a brand’s tone of voice Ability to edit and create content in-app (Instagram & TikTok), as well as using tools like Canva, Adobe, Figma, etc. Experience using social media management tools like Later, Sprout, Sprinklr is beneficial Strong understanding of key social platforms including Meta, TikTok, Pinterest and Snapchat. Strong passion for social media trends across key platforms Great communication skills, with working knowledge of Microsoft Office A knowledge of retail, entertainment, gaming and automotive brands/industries is a bonus Experience using AI tools like Chat GPT is also a plus Enthusiasm for learning and working as part of a team is essential #J-18808-Ljbffr