Lead Gen & Nurture Manager

Job Description

Company One of the world’s largest investment management companies, it serves over 50 million investors worldwide. For over 25 years, it has supported individual investors, financial advisers, and superannuation members in achieving their long-term financial goals.Role The Lead Generation and Acquisition Nurture Manager will drive the growth of the customer base by developing and executing comprehensive lead generation strategies, building a robust database of prospects and contacts, and nurturing prospects through the acquisition funnel.Responsibilities Develop and implement a comprehensive lead generation strategy to attract and engage potential customers across multiple channels, including website, social media, email marketing, webinars, and events. Leverage tools such as CRM systems, marketing automation platforms, and third-party data sources to build and maintain a robust database of high-quality prospects and contacts. Identify and target key customer segments through data-driven insights and market research. Use segmentation strategies to categorise prospects and contacts to enhance personalisation and campaign relevance. Collaborate with content and creative teams to produce compelling lead magnets, landing pages, and other marketing assets that drive lead capture. Design and execute nurture campaigns to move prospects through the acquisition funnel, from initial awareness to decision-making and purchase. Collaborate with the Marketing Automation team to implement marketing automation and CRM tools to deliver personalised and timely communications to leads based on their behaviour, engagement, and stage in the customer journey. Develop a lead scoring and qualification criteria framework for the D2C and B2B channels. Continuously monitor and analyse campaign performance metrics, including conversion rates, cost per lead, and CPAs. Conduct A/B testing and other experiments to optimise lead generation and nurturing tactics, improving campaign effectiveness and ROI. Provide regular reporting and insights to stakeholders, highlighting key trends, challenges, and opportunities. We're looking for Experience in lead generation, demand generation, or digital marketing roles, preferably in a B2C and B2B environment. Proficiency in martech platforms and analytics tools. Strong data analysis skills with the ability to interpret metrics and derive actionable insights. Ability to develop innovative strategies to attract and nurture leads through the customer journey. Excellent written and verbal communication skills, with the ability to craft compelling messaging and work collaboratively across teams. Strong organisational skills with the ability to manage multiple projects simultaneously and meet deadlines. What's on offer The opportunity to work with an industry giant. An evolving and growing marketing function. Strategy through execution. Hybrid work: 3 days in the office, 2 at home. CBD location. $140-150k + super + bonus (20-25%). Corporate benefits package. Interested? Apply now or email for more info.Melbourne. Newly created role. Global Wealth Management Giant. Strategy to Execution. #J-18808-Ljbffr